Hawthorne Systems · Professional Development
Where Professionals Become Exceptional.
Hawthorne Academy is the AI-powered learning platform built to develop product expertise, business knowledge, and professional excellence — for Hawthorne's own teams, and for every company that practices with us.
Your Progress
Live3
Certifications
88
Roleplay Score
12d
Streak
0
Product Academies
0+
Courses
0
AI Roleplay Personas
0
Practice Scenarios
The Journey
Seven stages. One standard of excellence.
- 1
Discover
Browse a curriculum built for your role
- 2
Learn
Structured lessons, not slide decks
- 3
Practice
AI-generated quizzes on real material
- 4
Roleplay
Live conversations with dynamic AI personas
- 5
Master
Coached feedback, scored across 13 dimensions
- 6
Certify
Tiered certifications, earned not assumed
- 7
Lead
Recognition that compounds across your career
The Experience
One platform. Every part of getting better.
Dashboard
Everything you're working toward, in one view — not a syllabus, a command center.
AI Coach
Ask it to explain, simplify, quiz you, or tell you what to learn next.
Learning Paths
Cross-product curricula sequenced for how the work actually flows.
Roleplay
Practice against a persona that pushes back like a real buyer would.
Certificates
Four tiers, earned by completing the work — never just attendance.
Progress
Quiz scores, streaks, and readiness tracked without you asking.
Leaderboard
Recognition for the people actually doing the practice.
Product Academies
Four products. Four paths to true expertise.
Sales Academy
Consultative selling, taught as a craft.
Fourteen courses across Foundation, Practitioner, and Expert tiers, built around Hawthorne's own Discovery Cycle methodology — for people who sell for a living and want to be genuinely good at it, not just quota-compliant.
Business understanding
Reading a customer's actual operating pressures, not reciting features at them.
Communication
Discovery questions, objection structure, and negotiation, taught as a discipline.
Product expertise
Fluency across every Hawthorne product, not just the one you sell most.
Consultative selling
Hawthorne's own Discovery Cycle — a method, not a script.
Professional development
Mindset, follow-up discipline, and long-term relationship building.
AI Coach
An expert in your pocket, grounded in your progress.
Every answer is built from what you've actually completed — your courses, your quiz scores, your roleplay history. It teaches, it doesn't just answer.
AI Coach
Roleplay
Practice on a buyer who pushes back.
Buyer
We already have a system for this. I don't see why we'd switch.
You
Understood — what does that system make hardest for your team right now?
Buyer
Honestly? Reporting takes half a day every Friday.
Scorecard
Certifications
Earned. Never assumed.
Every Product Academy climbs the same four tiers. Sales Academy runs its own ladder from Foundation to Certified Sales Master.
Foundation
Core product fluency — you can demo it correctly.
Hawthorne Certified
Professional
Configuration and day-to-day support, unsupervised.
Hawthorne Certified
Advanced
Edge cases, integrations, the questions that stump most reps.
Hawthorne Certified
Expert
You train other people. The bar this platform is built around.
Hawthorne Certified
In Their Own Words
Reserved for the people who earn it.
The professionals training here today will be the testimonials you read tomorrow.
Coming soon
Coming soon
Coming soon